TRACK RECORD

Our track record of using cutting issues to attract voter support for our campaigns is singular.

Working as either the pollster or strategic consultant, these are just some examples of how McLaughlin & Associates helped strong Republican candidates develop exciting and winning messages:

2000 - George Allen for Senate (VA) - Assisted then-former Governor Allen's campaign to be the only Republican challenger to defeat an incumbent Democrat U.S. Senator.

1999 - New Majority Project (VA) - Helped Gov. Jim Gilmore usher in the first bicameral Republican majority in the Virginia General Assembly; eleven candidates for the House of Delegates and three candidates for the State Senate were among our winning clients.

1998 - Various Congressional Races - Successfully guided many congressmen to reelection in districts across the country, including current House Speaker Denny Hastert, and Congressmen Phil Crane (IL), Ben Gilman (NY), Peter King (NY), Bill McCollum (FL), David McIntosh (IN), and John Thune (SD).

1997 - Jim Gilmore for Governor (VA) - Helped to develop the Gilmore message to abolish the personal property tax on cars and turned a close race into the first statewide Republican sweep this century.

1996 - John Thune for Congress (SD) - Helped develop John Thune's message of less taxes, Medicare reform, and smaller government to come from over 50 points behind in the primary to win both the primary and the general election in landslides.

1996 - Jeff Sessions for US Senate (AL) - Provided tracking polling to counterattack Democrats on the crime issue to help win decisively.

1995-1996 - Steve Forbes for President - Helped shape communications for the flat tax, medical savings accounts, term limits, and other parts of Forbes' campaign agenda which won the Delaware and Arizona primaries.

1994 - Fob James for Governor (AL) - Identified character and crime issues to enable James to come from 20 points behind to defeat a sitting Democrat governor.

1994 - Countdown for the Majority - Guided an independent expenditure targeting House Speaker Tom Foley on health care to drive his September primary vote down to 35%, assuring his defeat in November.

1994 - Republican National Committee - Conducted a September national survey, predicting a Republican majority in Congress if Republicans would stand their ground.  Helped Republicans defeat five incumbent Democrat House members.

1993 - George Allen for Governor (VA) - Identified abolishing parole and honest change as the key cutting issues for Allen to come from 28 points behind and win by a landslide.

1992 - Lauch Faircloth for US Senate (NC) - Focused the campaign upon a contrast between workfare and welfare to come from 20 points behind to be the only Republican challenger to defeat an incumbent Democrat senator without a runoff.

1992 - Bret Schundler for Mayor (Jersey City, NJ) - Focused the campaign upon school choice and taxes to allow Schundler to break out of a crowded field of 20 candidates from just 1% of the vote to become Jersey City's first Republican mayor in decades.

1991 - Frank Rizzo for Mayor (Philadelphia, PA) - Focused Rizzo's comeback on an anti-drug and character campaign which enabled Rizzo to come from 30 points behind and win a hard-fought Republican primary.

1990 - Jesse Helms for US Senate (NC) - Focused the race upon the issues of honesty and quotas to win, after media polls conducted the week before incorrectly forecast Helms losing.

These are just some examples of how we used survey results to shape a message to help win elections for our clients.  Ultimately, this must be the strategic goal of your survey program.

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