M&A CLIENT'S CAMPAIGN MOVES CANADA TO SUPPORT COALITION

(The following is a reprinting of an April 8 media release from the office of our client, Canada's National Citizens Coalition. M&A provided valuable consulting advice in NCC's successful ad campaign.)

Poll Shows NCC Ad Campaign to "Support Allies" a Major Success

(Toronto April 8) The National Citizens Coalition says its ad campaign urging support for our American and British allies was a resounding success that helped to turn Canadian attitudes around.

“A major poll released today shows that 72 percent of Canadians now believe Canada should have supported the U.S. at the start of the war against Saddam Hussein,” says NCC vice president Gerry Nicholls. “That’s quite a turnaround in public opinion which our ads helped to trigger.”

Nicholls points out that his group ran a national ad campaign that featured newspaper ads, e-mails and its internet site (www.morefreedom.org) which drove home the message that Prime Minister Jean Chrétien had abandoned our traditional allies when he refused to support the “Coalition of the Willing.”

“It looks like Canadians agreed with our message,” says Nicholls.

Nicholls also says that Prime Minister Chrétien is now trying to jump on the bandwagon.

“He introduced a motion in the House of Commons today to show his solidarity with the Americans and British. It’s a case of better late than never,” says Nicholls.

Nicholls says it’s time the government faced the fact that we are living in a dangerous world, where terrorism threatens us all.

“In the future, Canada must side with democracies and with those forces fighting for freedom,” says the NCC vice president. “Our economic interests, our military interests and our security interests should link us to our traditional allies, Britain and the United States, and not with France, Russia or China.”

Contact:

Gerry Nicholls
Vice President
National Citizens Coalition
www.morefreedom.org
Phone: 416-869-3838
Fax: 416-869-1891

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