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Lead Story
NEWS:
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Political Campaigns
Our track record of using cutting issues to attract voter support for our campaigns is
TRACK RECORD Our track record of using cutting issues to attract voter support for our campaigns is singular. Working as either the pollster or strategic consultant, these are just some examples of how McLaughlin & Associates helped strong Republican candidates develop exciting and winning messages: 2007-2008 - Pollster and consultant for Fred Thompson for President campaign. 2007 - Israel - Helped Bibi Netanyahu win the first ever Likud Party primary to become party leader. 2006 - In the most difficult Republican year since Watergate, McLaughlin & Associates helped re-elect Governors Arnold Schwarzenegger (CA) and Bob Riley (AL) and helped 12 incumbent Congressmen win re-election. In addition, we also helped elect Lt. Governor Casey Cagle of Georgia and Attorney General Bill McCollum of Florida in 2006. 2005 - Bloomberg for Mayor (New York City, NY) - In spite of overwhelming Democrat registration, helped Bloomberg receive a record 57% for a Republican candidate in the City. In Virginia, McLaughlin & Associates worked to elect Lt. Governor Bill Bolling of Virginia and maintain Republican majority control of the Virginia House of Delegates. 2004 - NRSC Independent Expenditures - Led the NRSC to victories by providing extensive daily tracking in 7 critical states, including: Alaska, South Carolina, North Carolina, Oklahoma, Florida, Louisiana and South Dakota - the defeat of Democrat leader Tom Daschle. 2004 - Gov. Schwarzenegger's California Recovery Team (Vote NO on Props 68 & 70) - Help California Governor stop critical initiatives. 2003 - Schwarzenegger for Governor - Provided critical polling data to assist in historic victory in California's special election to recall and replace incumbent Gov. Gray Davis! 2002 - John Warner for Senate (VA) - Helped incumbent US Senator win his 5th term in the Senate. In the United States House of Representatives, McLaughlin & Associates assisted 12 Republican members win reelection. 2001 - Virginia - helped expand Republican majorities in both the State Senate and the House of Delegates to a Republican record majority of 64 out of 100 seats. Elected Jerry Kilgore as Virginia Attorney General. 2000 - George Allen for Senate (VA) - Assisted then-former Governor Allen's campaign to be the only Republican challenger to defeat an incumbent Democrat U.S. Senator. The Allen Campaign was named the "Political Campaign of the Year" by PR Week Magazine 2000 - Richard Lugar for Senate (IN) - Provided polling to easily re-elect Senator Lugar to his 5th term with 67% of the vote. 2000 - National Republican Congressional Committee - Served as lead pollster for NRCC Chairman Tom Davis in the successful campaign to maintain a Republican majority in Congress. 2000 - Montana Republican Party Independent Expenditure - Judy Martz For Governor helped guide decisive Party campaign to elect Martz as Governor. 1999 - New Majority Project (VA) - Helped Gov. Jim Gilmore usher in the first bicameral Republican majority in the Virginia General Assembly; eleven candidates for the House of Delegates and three candidates for the State Senate were among our winning clients. 1998 - Bill Pryor for Attorney General (AL) - Helped first time candidate win in spite of a massive effort by the Alabama's Trial Lawyers' Association to defeat Pryor. 1998 - Keeping the House Majority - Successfully guided many congressmen to reelection in districts across the country, including current House Speaker Denny Hastert, and Congressmen Phil Crane (IL), John Sweeney (NY), Peter King (NY), Bill McCollum (FL), David McIntosh (IN), and John Thune (SD). 1997 - Jim Gilmore for Governor (VA) - Helped to develop the Gilmore message to abolish the personal property tax on cars and turned a close race into the first Virginia statewide Republican sweep this century. 1996 - John Thune for Congress (SD) - Helped develop John Thune's message of less taxes, Medicare reform, and smaller government to come from over 50 points behind in the primary to win both the primary and the general election in landslides. 1996 - Jeff Sessions for US Senate (AL) - Provided tracking polling to counterattack Democrats on the crime issue to help win decisively. 1995-1996 - Steve Forbes for President - Helped shape communications for the flat tax, medical savings accounts, term limits, and other parts of Forbes' campaign agenda which won the Delaware and Arizona primaries. 1994 - Fob James for Governor (AL) - Identified character and crime issues to enable James to come from 20 points behind to defeat a sitting Democrat governor. 1994 - Countdown for the Majority - Guided an independent expenditure targeting House Speaker Tom Foley on health care to drive his September primary vote down to 35%, assuring his defeat in November. 1994 - Republican National Committee - Conducted a September national survey, predicting a Republican majority in Congress if Republicans would stand their ground. Helped Republicans defeat five incumbent Democrat House members. 1993 - George Allen for Governor (VA) - Identified abolishing parole and honest change as the key cutting issues for Allen to come from 28 points behind and win by a landslide. 1992 - Lauch Faircloth for US Senate (NC) - Focused the campaign upon a contrast between workfare and welfare to come from 20 points behind to be the only Republican challenger to defeat an incumbent Democrat senator without a runoff. 1992 - Bret Schundler for Mayor (Jersey City, NJ) - Focused the campaign upon school choice and taxes to allow Schundler to break out of a crowded field of 20 candidates from just 1% of the vote to become Jersey City's first Republican mayor in decades. 1991 - Frank Rizzo for Mayor (Philadelphia, PA) - Focused Rizzo's comeback on an anti-drug and character campaign which enabled Rizzo to come from 30 points behind and win a hard-fought Republican primary. 1990 - Jesse Helms for US Senate (NC) - Focused the race upon the issues of honesty and quotas to win, after media polls conducted the week before incorrectly forecasted Helms losing. These are just some examples of how we used survey results to shape a message to help win elections for our clients. Ultimately, this must be the strategic goal of your survey program. TYPES We can provide you with the following information research products to help you meet your goals:
RESEARCH OBJECTIVES We produce the research which helps you: * Measure your chances for success QUALITY CONTROL McLaughlin & Associates is a full-service survey research company specializing in rapid turnaround time in public opinion surveys. The personnel of our firm are fully prepared to oversee all aspects of your project from development of the questionnaire, sample construction, and recommendation of appropriate statistical measures, to the analysis of survey results and the preparation of written reports as requested. RAPID TURNAROUND Turnaround time is a direct function of the sample size and the length of the questionnaire. McLaughlin & Associates can turn around surveys more quickly than most survey research companies. MEDIA PLACEMENT McLaughlin & Associates can also assist your organization with state-of-the-art computerized media planning and placement. Over the past few years we have placed over $50 million in media advertising across the United States. Our work on behalf of our clients has won wide praise for efficiency and effectiveness. By matching survey research data to our on-line media targeting capability, we can design and execute full-scale media plans that optimize reach and frequency among your target groups. GENERAL CONSULTING Having worked at every political level, we understand the need to merge all components of your campaign into an overall winning strategic message and organization. McLaughlin & Associates can provide advice on all of the important elements of your campaign: advertising, fundraising, research issues, direct mail, press relations, grassroots organization, coalition building, and scheduling. McLaughlin & Associates offers general political consulting services to a limited number of campaigns and organizations. We choose to limit the number of our consulting campaigns in order to give our candidates the personal services they need to win. In cooperation with key personnel from your campaign, McLaughlin & Associates will help you and your advisors design and implement the campaign structure, organization, strategy, and tactics necessary for your campaign to be successful. POLITICAL CLIENTS
People and organizations with whom the personnel of McLaughlin & Associates have been involved include:
Six sitting U.S. Senators, including:
20 sitting U.S. Congressmen, including:
OTHER POLITICAL CLIENTS
ORGANIZATIONS
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