services






Corporate Services

In more than hundreds of successful research projects conducted for corporations throughout the U.S. and beyond, McLaughlin & Associates has acquired the experience and knowledge to help your business or organization:

  • Measure your chances for success
  • Pinpoint cutting issues
  • Identify your strengths and weaknesses as well as your competitor's.
  • Identify and profile key market groups
  • Provide information to maximize resources
  • Serve as a benchmark to track future progress
  • Create a plan for success

TYPES

We can provide you with the following information research products to help you meet your goals:

  • Market Studies
  • Benchmark Surveys
  • Benchmark Follow-Up Surveys
  • Panel Surveys
  • Post-Media Surveys
  • Focus Groups
  • Point-of-Purchase Surveys
  • Database Surveys
  • One-on-One Research

QUALITY CONTROL

McLaughlin & Associates is a full-service market research company specializing in rapid turnaround time in information services.  The personnel of our firm are fully prepared to oversee all aspects of your project from development of the questionnaire, sample construction, and recommendation of appropriate statistical measures, to the analysis of survey results and the preparation of written reports as requested.

RAPID TURNAROUND

Turnaround time is a direct function of the sample size and the length of the questionnaire.   McLaughlin & Associates can turn around surveys more quickly than most survey research companies.

MEDIA PLACEMENT

McLaughlin & Associates can also assist your organization with state-of-the-art computerized media planning and placement.  Over the past few years we have placed over $100 million in media advertising across the United States.

Our work on behalf of our clients has won wide praise for efficiency and effectiveness.  By matching survey research data to our on-line media targeting capability, we can design and execute full-scale media plans that optimize reach and frequency among your target groups.

CORPORATE CLIENTS

Organizations with whom the personnel of McLaughlin & Associates have been involved include:

    • Adorno & Yoss
    • AH Strategies
    • Aida
    • Ailes Communications, Inc.
    • Alabama Trucking Association
    • ALCOA
    • Alliance to End Hunger
    • AllLacrosseAmerica.com
    • Allstate Insurance
    • American Action Network
    • American Express
    • American Health Care Association
    • American Insurance Association
    • American International Auto Dealers
    • American Medical Association
    • Anheuser-Busch Companies
    • Arnell
    • Arizona Restaurant Association
    • Associated Industries of Florida
    • Axiom Strategies
    • Bay Meadow Race Track/Land Company
    • Behan Communications
    • BellSouth
    • Blue Cross/Blue Shield of Florida
    • Bread for the World
    • Burson-Marsteller
    • Business Council of Alabama
    • Cargill
    • Caterpillar
    • CBS News Radio
    • Center for Jewish Community Studies
    • CLECO, Central Louisiana Electric Company
    • CTIA, the Wireless Association
    • Chicago Sun-Times
    • Citizens for Affordable Health Care
    • Citizens for State Power
    • Connecticut Pari-Mutual Association
    • Consensus Communications
    • Core Message Inc.
    • Dow Chemical
    • DuPont
    • ElectriCities
    • Exxon/Mobil
    • Fairleigh Dickinson University
    • Federation of Public Employees
    • Florida Chamber of Commerce
    • Florida Crystals
    • Florida Home Builders Association
    • Florida Phosphate Council
    • Florida Power & Light
    • Florida Restaurant Association
    • Florida Retail Federation
    • Florida Telecommunications Relay Inc.
    • Free Enterprise Watch
    • Gates Foundation
    • Georgia Public Policy Foundation
    • GNC
    • Golden Rule Insurance Co.
    • GTECH
    • Heritage Foundation
    • Hilton Enterprise Inc.
    • Independent Charities of America
    • Internation Speedway Corp.
    • Jersey City Economic Development Corporation
    • John Deere
    • McGuire Woods Consulting
    • The Media Research Center
    • Mesa Petroleum
    • Middle East Quarterly
    • Monsanto
    • The Mosaic Company
    • MyWireless.org
    • National Association of Manufacturers
    • National Federation of Independent Businesses
    • National Maritime Union
    • National Parks Conservation Association
    • National Restaurant Association
    • National Retail Federation
    • National Review Institute
    • Navigators
    • The New Jersey Association of Colleges and Universities
    • New Jersey City University
    • The New York Jets
    • New York Post
    • North Carolina Association of Realtors
    • North Carolina Farmers for Fairness
    • North Carolina Hospital Association
    • North Carolina Medical Society
    • ONE Campaign  
    • ONE/DATA
    • OneJerusalem.org
    • Outback Steakhouse
    • Peter D. Hart Research
    • Pepsico
    • Pfizer Pharmaceuticals
    • Philip Morris
    • Procter & Gamble
    • Progressive Insurance
    • Rasmussen Reports
    • The Ronald S. Lauder Foundation
    • Saint Francis Hospital, Franciscan Health System of New Jersey
    • Saint Mary's Hospital, Franciscan Health System of New Jersey
    • Shirley and Banister Public Relations
    • Smithfield Foods
    • Smithfield Packing
    • Smokeless Tobacco Association
    • Southeastern Legal Foundation
    • Sugar Cane Growers Cooperative
    • Sunwest Communications
    • Treasure Coast Builders PAC
    • Trigon Blue Cross/Blue Shield
    • The Trump Organization
    • United Seniors Association
    • University of Medicine and Dentistry of New Jersey
    • Univision 
    • U.S. Center for Global Engagement
    • U.S. Chamber of Commerce
    • U.S. Sugar Corporation
    • U.S. Term Limits
    • Verizon Communications
    • Visiting Homemakers Service
    • The Villages, FL
    • Virginia Hospital & Healthcare Association
    • KFT-TV 40